Discover us
Our vision
We are 3 young people who created the FMR brand in February 2024.
Our goal is simple: to change the codes and differentiate ourselves so that our customers wear today what people of tomorrow will wear. This is a point where philosophy, art and fashion intersect.
Our values
We are from Switzerland and we want to promote our country internationally. To do this, we use the landscape in our artistic direction. We don't just sell a product, but a universe.
We also tell a story behind each design to differentiate ourselves and create added value for our pieces. So we don't sell a brand, but a story.
We focus on quality and diversity. Our goal is to position our brand in luxury in the future, but one thing at a time... To diversify, we use pieces that are not usually seen, such as our thermochromic sweaters (changing color with heat). We also emphasize bright colors, so that our customers can diversify from neutral colors.
"Play your hand"
Clover shirt
Introducing a new collection named "Play your hand," referencing poker and the four card suits.
For this first piece, we chose to highlight the club suit. Numerous details have been added to the piece referencing this symbol.
The word FNOMN on the piece pays homage to the brand name "FMR." Here, we use letters to form words (éphemeral phenomenon).
"Be the missing piece"
Eclipse Set
Introducing our Eclipse Set, part of the "Be the Missing Part" collection.
This design features a sun with a visible face. By layering the two sides, you create the complete sun.
We've added many details to the pieces, including rhinestones that make this set sparkle.
"The one"
Flowers
Here is a new collection called "the one" which is represented by these empty flowers, one of which is colored.
Differentiate yourself to stand out and become "the one."
Despite our differences, it is important to spread peace around us. This message is represented by the roots forming a heart.
"Be the missing piece"
Heart
Here is a new design that is part of the "be the missing part" collection.
This time, by superimposing the two hearts, you will be able to see the full black heart.
"Stars in her eyes"
The Starry Eye
We've launched our summer collection, "Stars in their Eyes," where we share the dream that's coming true for us.
You'll find the embroidered eye on the back with starry details reminiscent of the two stars on the front of the t-shirt.
"Be the missing piece"
Puzzle piece
This design is part of the "be the missing part" collection.
The idea is that if you superimpose the puzzle piece at the front with the design at the back, you'll have the complete character... hence the name "be the missing part" in French.